Fiat wants to expand its SUV offerings in the Brazilian market, and the company shows a vision of the future in this hot segment at the Sao Paulo International Motor Show.
The concept unveiled in Sao Paolo is for the moment no more than a design study, and is nowhere near a functional vehicle – meaning Fiat had no specifications to share regarding its platform or mechanics.
Automotive website Motor1 is reporting, however, that the head of the FCA Group’s Latin American division has promised a big $1.2 billion investment to renew the company’s product range in the region. This renewal process would include an SUV similar to the Fastback presented this week.
Consumers will be watching this closely, as this type of vehicle design has been used strictly for luxury vehicles up until now, and the Fastback could represent its introduction into the mass-market category.
If the concept does make it to the production stage, it won’t be before 2020 or 2021. We can safely say that it will be sold in Brazil, but as for other markets, we’ll have to wait and see.
It’s clear that Fiat is sorely in need of some successes to gain back the love of consumers. A new approach in terms of design will certainly help, but the company will also need to address another significant problem the company continues to struggle with, which is its terrible track record for reliability.
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